Gurman: Apple's first Siri AI home hub may launch as early as October

Apple reporter Mark Gurman used the October 2 premiere of Bloomberg's Power On podcast, in a conversation with Bloomberg technology editor Vlad Savov, to lay out several upcoming product milestones ahead of Apple's fall launch season. According to Gurman, Apple's first Siri AI smart home hub, known internally by the codename J490, has already been stocked in warehouses worldwide and could be announced as early as October. The first touchscreen MacBook Pro, he said, may also make its debut in October. Gurman has covered Apple since 2008, and his reporting is widely treated by the market as an early indicator of the company's product roadmap.

In the same episode, Gurman questioned the upgrade value of the newly released iPhone 18 lineup, specifically the iPhone 18 Pro. He also said Apple is shifting toward influencer marketing in place of traditional media coverage. The conversation further touched on the strategic challenges facing incoming CEO John Ternus.

The claims about J490, the touchscreen MacBook Pro, the iPhone 18 Pro and the marketing shift all come from Gurman's remarks on the podcast. The material contains no response or confirmation from Apple, and no release date, pricing or specifications were disclosed. The situation currently rests there: the products are described as stocked and potentially arriving as soon as October, with no official announcement from Apple yet.