Salesforce to Acquire AI User-Research Startup Listen Labs for About $2B

Salesforce has signed a definitive agreement to acquire Listen Labs, an AI customer research startup, according to a SiliconANGLE report published on October 2, 2026. The agreement came roughly three weeks after the first public reports that the two companies were in talks.

The talks were first reported by Business Insider on September 9, 2026. At that time, Business Insider reported that the price under discussion was about $2 billion. That figure was described as the number being discussed in negotiations, not as a price confirmed by either company.

In its October 2 report, SiliconANGLE said neither Salesforce nor Listen Labs disclosed the terms of the transaction. As a result, the publicly available information does not include a company-confirmed purchase price, payment structure, or any other conditions attached to the deal. The only price figure in the reporting so far is the approximately $2 billion that Business Insider said was under discussion on September 9.

The sequence of known events is therefore limited: Business Insider reported on September 9 that Salesforce and Listen Labs were negotiating, with a price of about $2 billion under discussion; on October 2, SiliconANGLE reported that Salesforce had signed a definitive agreement to acquire Listen Labs. Neither report, as summarized here, states when the acquisition is expected to close, whether it has already closed, or what terms the definitive agreement contains. The two companies have not disclosed those details.