Stealth Startup in Talks to License Sora for Custom AI Video Tools
10/13/2026 — 10/13, 16:21·2 sources (all)·2 reports (all)
Key takeaways
- A stealth startup building AI video tools for filmmakers is in talks with OpenAI to license the discontinued Sora model, adapt it, and sell…
Background & analysis
On October 12, 2026, The Information reported that OpenAI is in negotiations with an undisclosed stealth startup founded months ago by Hollywood producer Jeffrey Katzenberg, former Sora research lead Bill Peebles, and former Dropbox CFO Sujay Jaswa. The plan involves handing over the previously discontinued Sora video generation model to the startup to revive it as a professional film production tool. Earlier this year, OpenAI halted development on Sora and its TikTok-style video app to cut high-compute costs for non-core projects, shifting resources toward enterprise AI and coding tools while shutting down Sora consumer apps, web platforms, and a partnership with Disney. Under the proposed arrangement, the startup plans to take over and modify the Sora platform to build and sell software or services for filmmakers. However, the two sides have not yet finalized the terms of the agreement, and it remains unclear whether the startup will ultimately acquire the model weights for Sora.
AI-generated from 1 reports · updated 7 hours ago
Latest turnA stealth startup building AI video tools for filmmakers is in talks with OpenAI to license Sora, adapt the model, and sell software and services built on it, according to people familiar with the matter cited by Sina Finance. The company was founded in recent months by Hollywood executive Jeffrey Katzenberg, former Sora research lead Bill Peebles, and former Dropbox CFO Sujay Jaswa, and has not yet announced a name.
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A stealth startup building AI video tools for filmmakers is in talks with OpenAI to license Sora, adapt the model, and sell software and services built on it, according to people familiar with the matter cited by Sina Finance. The company was founded in recent months by Hollywood executive Jeffrey Katzenberg, former Sora research lead Bill Peebles, and former Dropbox CFO Sujay Jaswa, and has not yet announced a name.
36氪AI score 56According to The Information, OpenAI is negotiating with a stealth startup founded by Hollywood producers to transfer the discontinued Sora model and repurpose it into professional filmmaking software. Final terms are not yet settled.
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