Salesforce to acquire AI marketing platform Braze for nearly $5.7B
10/20/2026 — 10/20, 21:19·2 sources (all)·2 reports (all)
Key takeaways
- Salesforce has agreed to acquire AI marketing platform Braze at an enterprise value of nearly $5.7 billion, or $47.50 per share, with the de…
Background & analysis
On October 20, 2026, Bloomberg Technology reported that Salesforce had agreed to acquire Braze, an AI-powered marketing platform built for marketers, at an enterprise value of almost $5.7 billion. According to that report, the deal would fold Braze's marketing capabilities into Salesforce's customer and marketing product lines.
A later report the same day, from Techmeme citing Bloomberg, added further terms: Salesforce is paying $47.50 per share, with the same enterprise value of nearly $5.7 billion, and the transaction is expected to close from February 2027. Both reports agree on the buyer and the enterprise value, and neither mentions other deal terms or regulatory approvals. The publicly available information currently stops at the agreement to acquire, with completion expected from February 2027.
AI-generated from 2 reports · updated 46 minutes ago
Latest turnSalesforce has agreed to acquire AI-powered marketing platform Braze for nearly $5.7 billion in enterprise value, or $47.50 per share, according to Bloomberg. The deal is expected to close from February 2027.
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Salesforce has agreed to acquire AI-powered marketing platform Braze for nearly $5.7 billion in enterprise value, or $47.50 per share, according to Bloomberg. The deal is expected to close from February 2027.
TechmemeAI score 65Salesforce has agreed to acquire Braze, an AI-powered marketing platform, for almost $5.7 billion in enterprise value, Bloomberg reports. The deal would fold Braze's marketing tools into Salesforce's customer and marketing lineup.
Bloomberg TechnologyAI score 57
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