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Meta's Muse AI companion tops 10M US downloads in 40 days

10/21/2026 — 10/21, 02:19·1 sources (all)·1 reports (all)

Key takeaways

  • Meta's AI companion Muse surpassed 10 million U.S. downloads within its first 40 days, according to TechCrunch, joining a small group of app…

Background & analysis

On October 21, 2026, TechCrunch reported that Muse, Meta's AI companion, passed 10 million U.S. downloads within its first 40 days on the market. According to the report, that puts Muse in a small group of apps that have reached this scale, a group that also includes Threads. The report further cited new data showing that Muse retains users at higher rates than its AI rivals. The available information stops at this disclosure: the report did not specify Muse's exact launch date or feature details, nor did it describe how the download and retention figures were measured.

AI-generated from 1 reports · updated 2 hours ago

Latest turnMeta's AI companion Muse has passed 10 million U.S. downloads in its first 40 days, per TechCrunch, a milestone reached by only 11 other apps, including Threads. New data also shows Muse retaining users at higher rates than rival AI apps.

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  1. Meta's AI companion Muse has passed 10 million U.S. downloads in its first 40 days, per TechCrunch, a milestone reached by only 11 other apps, including Threads. New data also shows Muse retaining users at higher rates than rival AI apps.

    TechCrunch · AIAI score 56

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