Meta says agent Muse passed 10M users in six weeks
10/22/2026 — 10/23, 03:21·3 sources (all)·3 reports (all)·In the 2026-10-23 briefing
Key takeaways
- On its Q3 earnings call, Meta said more than 10 million people in the US and Canada have set up its personal superintelligence agent Muse wi…
Background & analysis
Meta used its Q3 2026 earnings call to share early numbers for Muse, its personal superintelligence agent. On the call, held on a Wednesday local time, CEO Mark Zuckerberg and CFO Susan Li discussed Muse's user growth and path to monetization alongside computing costs, advertising growth and investment plans for 2027. According to the figures given, more than 10 million people in the United States and Canada had set up Muse within about six weeks of launch, and roughly 25% of them use it every day. Zuckerberg said that daily-use share was more than twice the level seen in Threads' early days or in what the company expected for other AI apps at a comparable stage.
AI-generated from 1 reports · updated 5 hours ago
Latest turnAccording to Fortune, Mark Zuckerberg said more than 10 million people have used Meta's Muse shopping assistant, with demand high enough that the company had to ask Stripe to raise credit limits. Meta also envisions a new revenue stream beyond ads by taking a cut of transactions.
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According to Fortune, Mark Zuckerberg said more than 10 million people have used Meta's Muse shopping assistant, with demand high enough that the company had to ask Stripe to raise credit limits. Meta also envisions a new revenue stream beyond ads by taking a cut of transactions.
FortuneAI score 58
On Meta's Q3 earnings call, Mark Zuckerberg said more than 10 million people in the US and Canada have set up its Muse personal superintelligence agent in about six weeks, with roughly 25% using it daily, according to Wallstreetcn. He said first-week shopping volume exceeded capacity, and Meta expects a tenfold cost-efficiency gain next year.
华尔街见闻AI score 60Meta CEO Mark Zuckerberg said the company's personal AI agent app Muse, launched in September, has passed 10 million users, according to Business Insider. More than 25% of those users have made purchases in the app, with an average order size above $200.
TechmemeAI score 68
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