Pennsylvania Signs AI Deceptive Advertising Disclosure Law
10/25/2026 — 10/25, 03:16·1 sources (all)·1 reports (all)·In the 2026-10-25 briefing
Key takeaways
- Pennsylvania Governor Josh Shapiro signed the AI Deceptive Advertising Act, requiring ads with images, video, audio, or text materially modi…
Background & analysis
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. Under the law, any ad — whether a still image, video, audio, or text — that “has been significantly modified or generated by artificial intelligence” must carry a label in the same format as the ad itself.
The reporting notes that the law's definition of “significantly modified” is on the subjective side, and that it carves out exemptions for parody, satire, commentary, and criticism. There is no geographic limitation tied to where an ad was produced: the disclosure duty attaches to the content itself rather than to its origin.
The law has now been signed, and no further implementation guidance or enforcement activity has been reported yet.
AI-generated from 1 reports · updated 2 hours ago
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Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on Thursday, requiring ads that are significantly modified or generated by AI to carry a disclosure in the same format as the ad. The law applies to images, video, audio and text regardless of where the ad was made, though The Verge notes that “significantly modified” is subjective and that parody, satire, commentary and criticism are exempt.
The Verge · AIAI score 71
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