NVIDIA considers charging $2,000 per GPU annually for AI factory software services

In late October 2026, NVIDIA CEO Jensen Huang discussed the company's software licensing business during a Q&A session at GTC Berlin. According to TechPowerUp, Huang said software licensing will become a growing part of NVIDIA's business, and that it costs about $2,000 per GPU per year to run all the NVIDIA software that powers agents in AI factories. The report noted that The Register was first to cover the remarks. A separate cnBeta report added that NVIDIA is planning to expand its software business, aiming for more predictable recurring revenue from enterprise software licensing in addition to AI chip sales. Huang was quoted as saying that software for running AI agents could be licensed per GPU, for example at roughly $2,000 per GPU per year.

The two reports differ in how they characterize the number. TechPowerUp said Huang appeared to offer it as a cost estimate example rather than a formal price. cnBeta said the figure drew industry attention to the potential scale of NVIDIA's software business, but that it cannot yet be treated as an officially announced unified pricing standard. Taken together, the $2,000 per GPU per year figure is a proposal or illustration raised by Huang at GTC Berlin, not a final, formally published pricing policy from NVIDIA.