Ahrefs finds AI Overviews on 82.91% of US brand searches
10/31/2026 — 10/31, 02:18·1 sources (all)·1 reports (all)
Key takeaways
- Ahrefs found that 82.91% of the US desktop brand-query results it tracked showed AI Overviews as of September 29, 2026. The finding draws on…
Background & analysis
On October 31, 2026, DEV Community · AI published an analysis from Ahrefs on AI Overviews in US branded Google searches. According to the analysis, as of September 29, 2026, AI Overviews appeared in 82.91% of the branded US desktop search results Ahrefs tracked. The findings are based on crawls of US desktop search results collected between July and September 2026, covering 232.8 million results in total, of which 92.5 million were branded queries. The report notes that branded searches are commonly used to validate a company, compare it with alternatives, look for reviews, or find support and product information, and that an AI-generated answer appearing prominently on those results pages changes how such content is surfaced. No further updates or follow-up data were included in the available material.
AI-generated from 1 reports · updated 6 days ago
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Ahrefs' analysis found AI Overviews in 82.91% of the branded US desktop search results it tracked as of September 29, 2026. The study drew on 232.8 million US desktop search-result crawls from July through September 2026, including 92.5 million branded-keyword crawls. Branded searches are where people validate a company or compare alternatives, so AI answers change how those pages get seen.
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