Survey: nearly 40% of UK singles use AI for dating
10/31/2026 — 10/31, 20:18·1 sources (all)·1 reports (all)
Key takeaways
- A Match Group survey of 3,000 UK singles found 39% have used AI in dating, including writing messages and evaluating potential partners, ris…
Background & analysis
Match Group published a survey of 3,000 British singles in October 2026, reporting that 39% had used AI in their dating lives, including for writing messages and assessing potential partners. Among Gen Z respondents the figure rose to 66%, compared with 53% among millennials.
The Guardian covered the findings on 31 October 2026, in a piece that opened with a personal example. Sam, a 27-year-old from Stoke-on-Trent, turned to AI after an ex joked that her sister found him ugly. Google Gemini took a look at his photo and politely disagreed. Since then, he has used AI as a wingman, getting pep talks and having his messages vetted before sending them. He told the paper, however, that he does not think relying on AI is a good idea.
So far, the available coverage presents only the survey results and this anecdote. Details on how the poll was conducted, and any further comment or follow-up from Match Group, have not been reported.
AI-generated from 1 reports · updated 5 days ago
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Reports on this story headlines open the original
A Match Group survey of 3,000 British singles published this month found that 39% have used AI in their dating lives, from writing messages to vetting potential partners, with the share rising to 66% among Gen Z and 53% among millennials. One 27-year-old told the Guardian he uses Gemini to judge photos and check his messages, though he says relying on it is a bad thing.
The Guardian · AIAI score 52
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