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UK CMA orders Google to share AI search click data with publishers

11/03/2026 — 11/03, 06:17·1 sources (all)·1 reports (all)

Key takeaways

  • The UK Competition and Markets Authority has ordered Google to give publishers more detailed reporting on how their content performs in AI s…

Background & analysis

On November 3, 2026, the UK Competition and Markets Authority (CMA) required Google to give publishers more detailed reporting on how people engage with their content in AI-driven Search features. The requirement covers impressions, clicks and click-through rate (CTR) when Search Content is used in features including AI Overviews and AI Mode. Data must be broken out separately from traditional organic search results and split by publisher. Google must comply by December 3, 2026.

The requirement stems from the CMA's Publisher Conduct Requirements. Publishers have had limited visibility into whether AI search results generate visits to their sites; the reporting change is intended to increase transparency on how their content is used across AI-driven Search surfaces.

As of the available reporting, the matter stands at the compliance deadline stage: the CMA has issued the requirement and Google is expected to meet the December 3, 2026 timeline. The material does not state whether Google has responded publicly or outlined how it will implement the reporting.

AI-generated from 1 reports · updated 3 days ago

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Reports on this story headlines open the original

Nov 3
  1. The UK Competition and Markets Authority has required Google to give publishers more detailed reporting on engagement with their content in AI Search features, including AI Overviews and AI Mode. The data must cover impressions, clicks, and CTR, separated from organic search and broken out by publisher, with a compliance deadline of December 3, 2026.

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