Salesforce to acquire AI customer-service vendor Cresta for $2.7B
11/03/2026 — 11/03, 10:18·2 sources (all)·2 reports (all)
Key takeaways
- Salesforce announced plans to acquire Cresta, a nine-year-old AI contact-center automation vendor, with sources putting the price at $2.7 bi…
- Salesforce has not disclosed an official figure. The deal is seen as a move to strengthen its customer-service business against challengers…
Background & analysis
According to The Information, Salesforce announced on Monday plans to acquire Cresta, a nine-year-old provider of AI-powered contact center automation software. Sources say the deal is valued at $2.7B, though Salesforce has not publicly confirmed the price. 36Kr, citing Sina Finance, describes Cresta as a nine-year-old vendor of AI-driven contact center automation software and likewise reports the $2.7B figure from people familiar with the matter.
The reports characterize the acquisition as the latest in Salesforce's recent shopping spree. They also note that it is seen as a move to strengthen Salesforce's customer service business in response to challenges from startups such as Sierra, though that framing is analysis rather than a company statement. No timeline for deal completion was mentioned in the available reports.
AI-generated from 2 reports · updated 1 hour ago
Latest turnSalesforce has announced plans to acquire Cresta, a nine-year-old provider of AI-powered contact-center automation software, according to Sina Finance. People familiar with the deal put the price at $2.7 billion, though Salesforce did not disclose it officially. The move is seen as an effort to strengthen its customer-service business against challengers such as Sierra.
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Reports on this story headlines open the original
Salesforce has announced plans to acquire Cresta, a nine-year-old provider of AI-powered contact-center automation software, according to Sina Finance. People familiar with the deal put the price at $2.7 billion, though Salesforce did not disclose it officially. The move is seen as an effort to strengthen its customer-service business against challengers such as Sierra.
36氪AI score 62Salesforce said on Monday that it plans to acquire Cresta, a nine-year-old provider of AI-powered contact center automation software, according to The Information. A source cited by the outlet put the price at $2.7B, extending Salesforce's recent run of acquisitions.
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