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Tokens become Double 11 livestream hits as computing economy accelerates mass adoption

11/04/2026 — 11/04, 09:15·1 sources (all)·1 reports (all)

Key takeaways

  • Tokens became popular items during the Double 11 shopping festival, with 100,000 Qwen office personal membership monthly cards sold in half…

Background & analysis

On November 4, 2026, Securities Times reported that tokens had become a breakout product category in livestream shopping during this year's Double 11 shopping festival. In Li Jiaqi's livestream room, a Qwen Office personal membership monthly card went on sale, with a 0.01-yuan trial tier selling 100,000 units within half an hour, equivalent to roughly 2 trillion tokens of usage quota. According to the report, this marks the first time AI compute services have been offered directly to massive numbers of individual consumers through a leading livestream channel, opening the door to mainstream consumer compute spending. Alongside the retail story, several A-share listed compute companies disclosed related business moves on investor interaction platforms. A Xingyun Technology representative said the company has established a dual-main-business strategy of cross-border digital trade plus AI compute infrastructure, is building a token factory operation, and has included token revenue-sharing clauses in its compute contracts. iFLYTEK's platform updates indicated that its C-end smart office products continue to scale, with growth in the individual user base steadily lifting token call volume. At this stage, only this initial wave of Double 11 disclosures is publicly available, and no further developments have been reported yet.

AI-generated from 1 reports · updated 2 days ago

24-hour heatHeat index 29 · peak 57 · 23h ago
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Reports on this story headlines open the original

Nov 4
  1. According to Securities Times, tokens emerged as a top-selling category during the Double 11 shopping festival, with 100,000 monthly office membership cards sold in half an hour on livestreaming channels. This marks a milestone in consumer-facing AI compute adoption, as several A-share listed companies disclose strategies in the token economy.

    36氪AI score 58

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