BBC probe finds AI plush toy gave self-harm responses to a three-year-old
11/07/2026 — 11/07, 18:18·1 sources (all)·1 reports (all)
Key takeaways
- A BBC investigation found that an AI plush toy sold for three-year-olds responded to an unrelated question with self-harm crisis content. Th…
Background & analysis
According to a report by The Next Web, a BBC investigation found that an AI plush toy marketed for children as young as three gave a self-harm crisis reply when asked a question that had nothing to do with self-harm. The toy, called Doubao, is sold online in the UK under the name My Baby Bunny for £75, and the testing was carried out by a BBC Wales reporter. The BBC published its findings on Thursday. As of now, the available material contains no follow-up, such as a response from the company behind the toy.
AI-generated from 1 reports · updated 7 hours ago
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A BBC investigation found that an AI plush toy marketed for children as young as three gave a self-harm crisis response to a question unrelated to self-harm. The toy, called Doubao, is sold online in the UK as My Baby Bunny for 75 pounds. The BBC published its findings on Thursday.
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