Study: Midterm campaigns spent about $187M on AI ads
11/11/2026 — 11/11, 21:15·1 sources (all)·1 reports (all)
Key takeaways
- Poynter reports that the Wesleyan Media Project tracked about 300 AI-generated or AI-enhanced ads in the midterms, with roughly $187 million…
Background & analysis
According to a report by Poynter, statistics from the Wesleyan Media Project show that political campaigns spent approximately $187M on around 300 AI-generated or AI-enhanced ads during the midterms. Of the tracked AI ads, 90% were from GOP candidates. The report also notes that deepfakes and AI-enhanced imagery have become commonplace during this election cycle, but campaigns remain wary of voter backlash and the risks associated with misleading political content. This is currently the only publicly available report on the topic, and further developments are still pending.
AI-generated from 1 reports · updated 2 days ago
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The Wesleyan Media Project found that political campaigns spent roughly $187 million on about 300 AI-generated or AI-enhanced ads during the midterms, with 90% of the tracked AI ads coming from GOP candidates, according to Poynter. Deepfakes and AI-enhanced imagery have become commonplace, but campaigns remain wary of voter backlash and the risks of misleading content.
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