Ctrip merges product, engineering and ops roles into integrated teams

Ctrip announced a company-wide rollout of what it calls a product-and-research integration system during an all hands meeting last week, according to a report by IT之家 published on November 12, 2026. The announcement was relayed via a media account named 大厂日爆 on November 11. As of the report, Ctrip itself had not issued an official statement on the scheme.

Under the described arrangement, participating teams are reorganized along project lines, merging product, operations, frontend, backend, algorithm and testing staff into one group. Team leads are not constrained by function: in some teams the direct lead is a former product leader, in others a former operations or technology leader, with product and operations people taking the majority. Frontline members span the full range of internet product and engineering roles, with one to two people per function. As a result, product staff may rate engineers' performance, and engineers may report to operations staff, dissolving the traditional boundaries between functions.

The report adds that frontend and backend engineers can raise requirements and implement them themselves, and that product or operations ideas which can be realized by AI may be delivered independently. It links this shift to the rise of AI-assisted development and the falling barrier to writing code, and notes that many Ctrip departments have already started responding. The scheme remains at the stage of pilot trials in some teams with a company-level push, and the report does not mention any timeline for a full rollout.