Similarweb data shows Reddit traffic dip, linked to Google AI Overviews

On November 12, 2026, Business Insider published a report in its Tech section drawing on new data from Similarweb. According to the report, Reddit's overall traffic has declined, and at the same time the search-driven traffic that Reddit receives from Google has also been falling. The report connects this shift to Google's AI Overviews, presenting the feature as a factor tied to the traffic decline rather than describing a fully established causal chain. The underlying figures come from Similarweb, and the direction of the change covers both Reddit's aggregate traffic and the share of traffic coming from Google search. As of now, this is the only publicly available report on the matter. The situation remains at the stage where Similarweb has released the data and Business Insider has offered the attribution to AI Overviews, with no follow-up comments from the involved companies or additional published data available to verify the claims.