OpenAI expands ChatGPT ads with lower prices and an SMB push
10/16/2026 — 10/16, 10:19·1 sources (all)·1 reports (all)
Key takeaways
- According to The Information, OpenAI is expanding ChatGPT's advertising business by cutting ad prices, courting small and midsize advertiser…
Background & analysis
According to a report from The Information, OpenAI is continuing to expand advertising in ChatGPT. The report says the company is cutting ad rates, going after small and midsize businesses as customers, and has hired some new talent from Meta.
The same report notes that OpenAI has spent this year competing with Anthropic to win over developers with new models and tools, and that against that backdrop its advertising business has at times seemed like an afterthought. That is where the public information currently stops: lower ad pricing, a customer push toward small and midsize businesses, new hires from Meta, and the ad business's secondary position relative to the developer race. No further progress has been disclosed.
AI-generated from 1 reports · updated 7 hours ago
Latest turnOpenAI is working to grow advertising inside ChatGPT by cutting ad rates, courting small and midsize businesses, and hiring talent from Meta, The Information reports. The ad business had at times seemed like an afterthought while OpenAI jockeyed with Anthropic for developers.
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OpenAI is working to grow advertising inside ChatGPT by cutting ad rates, courting small and midsize businesses, and hiring talent from Meta, The Information reports. The ad business had at times seemed like an afterthought while OpenAI jockeyed with Anthropic for developers.
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