Doubao denies Hengdian extras' data was used to train its models
10/28/2026 — 10/28, 17:19·2 sources (all)·2 reports (all)
Key takeaways
- Doubao's PR lead Liu Xing pushed back on claims that Hengdian and ByteDance fed portraits and voices of 150,000 film extras into a large mod…
- the data belongs to Hengdian or its licensors, requires personal authorization for likeness and voice, and is not used to train ByteDance mo…
Background & analysis
On October 28, 2026, a rumor circulated online claiming that Hengdian and ByteDance had partnered to feed the portraits and voices of 150,000 film extras into ByteDance large models. At 16:50 that day, 36Kr reported that Liu Xing, head of public relations at Doubao, published a statement calling the claim seriously inaccurate. Liu explained that the Hengdian Film and Television AI Service Platform is intended to build public digital infrastructure, turning physical assets such as film studio sets into high-quality datasets so that crews can scout locations, prepare, and shoot more efficiently while lowering the barrier for small and medium-sized production companies to use AI. He stressed that Volcano Engine acts only as a technical support provider in the project, that all data assets belong to Hengdian or their authorizing parties, that any use of an individual's portrait or voice requires that person's consent, and that the project's data will not be used to train ByteDance large models.
About six minutes later, at 16:56 on the same day, IT Home reported the same statement, quoting the "serious inaccuracy" characterization and the points about Volcano Engine's support-only role, data ownership, and the exclusion of project data from ByteDance model training. IT Home also added context from public information: the 2026 Hengdian Film and Television Culture Industry Development Conference took place on October 23, 2026 in Hengdian, Dongyang, Jinhua, Zhejiang, under the theme "Digital Intelligence Empowering Light and Shadow, Craftsmanship Deepening Quality Works." At that event, the Dongyang Municipal People's Government and Volcano Engine announced a partnership to launch the "Hengdian π" AI platform, targeting the full workflow of film and television creativity, shooting, production, and distribution, and exploring how AI can support live-action drama and micro short drama creation. No further statements from either side appear in the available material, and no other parties have publicly responded.
AI-generated from 2 reports · updated 2 hours ago
Latest turnDoubao's PR lead Liu Xing said a rumor that Hengdian and ByteDance fed the likenesses and voices of 150,000 background actors into a large model is seriously inaccurate. He said the Hengdian film-AI service platform project is meant to turn studio assets into high-quality datasets, with Volcano Engine acting only as technical support and all data owned by Hengdian or licensors, not used to train ByteDance models.
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Reports on this story headlines open the original
Doubao's PR lead Liu Xing said a rumor that Hengdian and ByteDance fed the likenesses and voices of 150,000 background actors into a large model is seriously inaccurate. He said the Hengdian film-AI service platform project is meant to turn studio assets into high-quality datasets, with Volcano Engine acting only as technical support and all data owned by Hengdian or licensors, not used to train ByteDance models.
IT之家AI score 55Doubao's PR lead Liu Xing said claims that Hengdian's 150,000 film extras had their likenesses and voices fed into ByteDance's models are seriously inaccurate, 36Kr reported. He said the Hengdian film and TV AI service platform is public digital infrastructure, with Volcano Engine only providing technical support, data owned by Hengdian or its licensors, and no use of that data for training ByteDance models.
36氪AI score 53
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