Claude's share of UK AI subscription spending quadruples in seven months
11/05/2026 — 11/05, 22:22·2 sources (all)·2 reports (all)
Key takeaways
- A study based on UK bank card data found that Claude accounted for 29.4% of UK consumers' AI subscription spending in July, up from just 7.4…
- , which draws on bank and credit card transaction data from UK banks.
Latest turnAccording to The Next Web, a study of UK bank and card data found that Claude accounted for 29.4% of UK consumer spending on AI subscriptions in July, up from 7.4% in December 2025. ChatGPT's share fell from 73.5% to 52.5% over the same period. The working paper, titled Who Pays for AI?, is based on UK bank and card transactions.
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According to The Next Web, a study of UK bank and card data found that Claude accounted for 29.4% of UK consumer spending on AI subscriptions in July, up from 7.4% in December 2025. ChatGPT's share fell from 73.5% to 52.5% over the same period. The working paper, titled Who Pays for AI?, is based on UK bank and card transactions.
The Next WebAI score 56UK consumers now spend more than £1 billion ($1.4 billion) a year on AI subscriptions, according to a Bloomberg-cited study, with 5.1% of adults paying for such services as of July 2026. The research also finds Claude rapidly catching up to ChatGPT.
TechmemeAI score 64
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