Study finds 81% of brands cited by ChatGPT rank outside Google's top 10
11/07/2026 — 11/07, 16:18·1 sources (all)·1 reports (all)
Key takeaways
- An EMGI analysis of 150 SaaS companies found that 81% of brands ChatGPT recommends for category questions do not appear in Google's organic…
Background & analysis
On May 30, 2026, EMGI published an analysis covering 150 SaaS companies examined in 2026. It found that 81% of the brands recommended by ChatGPT on category-level questions did not appear in the top 10 organic Google results for the same queries. Put differently, if a company's strategy is "rank well on Google and the AI engines will find me," that approach works only 19% of the time according to this data. The authors therefore say the decoupling between AI citation and traditional search ranking is no longer a hypothesis but a measured result.
On November 7, 2026, DEV Community's AI section covered the study under the headline "Research: 81% of Brands Cited by ChatGPT Don't Rank in Google's Top 10." The summary states that the EMGI authors believe the finding aligns with the direction of several other independent studies, and that AI citation and search ranking are separating. At this point, the available record contains only this one publication and this one report, with no further detail on methodology, sample scope, or counterarguments.
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EMGI analyzed 150 SaaS companies and found that 81% of brands recommended by ChatGPT for category queries did not appear in Google's organic top 10 for those same queries. The author says the finding lines up with several other independent studies, pointing to a growing split between AI citation and search ranking.
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