Over 100,000 advertisers have tried ChatGPT ads

According to a Business Insider report, OpenAI's ChatGPT Ads has seen more than 100,000 advertisers test the platform, marking a shift from the trial stage to a new phase focused on retaining those advertisers and encouraging sustained campaigns. OpenAI now faces the key challenge of converting these early adopters into long-term advertisers, rather than one-time experimenters. The report did not disclose details such as campaign scale, conversion performance, or revenue figures, leaving the full business impact to be clarified in future updates. With such a large pool already testing the feature, the company's next step is to prove that ChatGPT Ads can deliver consistent value to marketers. This development signals OpenAI's growing ambition in the advertising space, following the gradual rollout of ad capabilities to users and businesses. However, the absence of concrete metrics means the effectiveness of the ads—and whether advertisers will stick around—remains an open question for the industry.