LLM tokens and subscription cards go on sale in China's Double 11 livestreams

During the 2026 Double 11 shopping festival, large-model tokens and membership monthly cards entered livestream retail for the first time, moving AI capacity from developer consoles into the same promotion lists as apparel and electronics.

On November 2, Li Jiaqi hosted a livestream together with Chen Yusen, Vice President of Alibaba Group and CEO of Qianwen Office. In the session they showed how to use Qianwen for knowledge summaries and for building a work-review slide deck, framing the broadcast as both a promotion and a product demo. The Qianwen Office personal membership monthly card, normally priced at CNY 28, was discounted to CNY 0.01, and nearly 100,000 cards were sold within the first half hour, equivalent to roughly 2 trillion tokens of quota. The livestream planned to release up to 20 trillion tokens in total.

The category then spread from individual streamers to platforms and more vendors. On November 10, Luo Yonghao appeared on the Jiaogepengyou livestream and demonstrated TRAE, an AI development product from ByteDance, showing how it could assist with software development, in-depth research, and slide creation. A TRAE Lite monthly card was offered at a limited-time CNY 9.9 for first-time users. On November 11, the same channel added an Alibaba Qoder CN domestic professional monthly card bundle that supports switching among domestic models including Qwen, DeepSeek, MiniMax, Kimi, and GLM, priced at CNY 19.9 against an original price of CNY 59, about 3.3 off. Taobao Tmall, JD, and Douyin also listed token packages, and vendors such as Qianwen, Doubao, Tencent, and Baidu joined the discounts, with many bundles at CNY 0.01. Taobao reported that on the first day of Double 11 sales, token-category transaction volume grew 450% month over month. According to data from CAICT, domestic daily token consumption reached roughly 500 trillion in June 2026, nearly four times the level of December 2025. Public reporting ends here, with no further details yet on later sales or rollout.