Token becomes standalone retail category as Qwen Office sells at deep discount
11/02/2026 — 11/03, 09:16·2 sources (all)·2 reports (all)
Key takeaways
- Eastmoney reports that Token has become a standalone retail category across major Chinese e-commerce platforms during the Double 11 shopping…
Background & analysis
On September 3, 2026, Tmall launched its "AI Space Station" Token recharge center, with large-model vendors including Qwen, Zhipu, MiniMax, Alibaba Cloud, DeepSeek, and Kimi signing on over time. JD.com followed with an "AI Software Recharge Pavilion" in September, gathering large-model and agent products such as Zhipu GLM, DeepSeek, Doubao, and Tencent Cloud. By the 2026 Double 11 shopping festival, Token was listed as an independent category on multiple e-commerce platforms, with vendors' services appearing in recharge centers and brand stores.
On the evening of November 2, Li Jiaqi's livestream room sold an AI compute product for the first time: a monthly membership card for personal basic Qwen Office. Alibaba Group Vice President and Qwen Office CEO Chen Yusen joined the stream to demo everyday office scenarios with Li Jiaqi, such as parents sorting homework and exam papers and building targeted practice mini-games, turning livestream replays and viewer comments into a business analysis report with one click, or generating and publishing a multiplayer-accessible global fishing map through simple conversation. When Li Jiaqi asked Chen to build him an AI alter ego that could chat with female fans 24 hours a day, Chen replied that AI could not replace Li Jiaqi and that he preferred to help fans offload chores with AI.
The card was priced at a promotional CNY 0.01, against a regular price of CNY 28. Within half an hour nearly 100,000 cards were sold, covering roughly 2 trillion Token in total, and the livestream issued 20 trillion Token overall. As of November 3, neither report gave further sales figures or vendor plans.
Analyst Zhang Yi of iiMedia Research commented that the significance of Li Jiaqi selling Token lies less in the volume sold than in the signal it sends, describing it as a consumer-market education campaign for the Token economy that pulls AI commercialization and enterprise-oriented technical narratives into mainstream consumer conversation.
AI-generated from 2 reports · updated 2 hours ago
Latest turnTokens went on sale as a standalone category on Chinese e-commerce platforms this Double 11: Alibaba's Qwen Office personal membership card sold in Li Jiaqi's livestream at a promotional 0.01 yuan, moving nearly 100,000 units in half an hour — roughly 2 trillion tokens. Tmall and JD.com have both opened dedicated AI token top-up stores since September, with vendors including Qwen, Zhipu, DeepSeek and Kimi taking part.
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Reports on this story headlines open the original
Tokens went on sale as a standalone category on Chinese e-commerce platforms this Double 11: Alibaba's Qwen Office personal membership card sold in Li Jiaqi's livestream at a promotional 0.01 yuan, moving nearly 100,000 units in half an hour — roughly 2 trillion tokens. Tmall and JD.com have both opened dedicated AI token top-up stores since September, with vendors including Qwen, Zhipu, DeepSeek and Kimi taking part.
东方财富AI score 56
According to Leiphone, Qianwen Office personal membership cards debuted on Li Jiaqi's Singles' Day livestream, selling 100,000 subscriptions totaling about 2 trillion tokens in just half an hour.
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