Twill CEO limits Claude to brainstorming after AI-written internal messages

About six months before it was reported, Michelle Volberg, founder and CEO of the tech recruiting firm Twill, sent her staff an email with a simple ask: please stop talking to me like a robot. The trigger was her observation that, after Twill enrolled its roughly 10 employees on a Claude enterprise subscription, an increasing share of internal Slack threads and emails were being copied and pasted from Claude rather than written by the staff themselves. Volberg told Business Insider she recognized the telltale signs: the punctuation and capitalization were cleaner and more formal than typical Slack messages, the phrasing was oddly polished, and the tone was annoyingly optimistic and short on customer context, reading less like something her own thoughtful team would send and more like pitches from clueless external consultants. Some messages were stuffed with formulaic boilerplate and material that looked like AI hallucinations, which made basic human exchange essentially invisible among staff. Her rule, issued in the same email, was that Claude should be reserved for brainstorming; anything that counts as internal communication had to be written in the employee's own voice. She said her team's creativity and deep knowledge came roaring back once members were forced to write for themselves. Business Insider presents Volberg's case as part of a broader pattern of managers pushing back against grammatically perfect, needlessly verbose memos, with Twill's policy standing as a concrete example of how companies are trying to limit Claude-assisted drafting in day-to-day messages.